Industrial, to be more exact, Vintage or Vintage Inspired Industrial Look is the biggest trend of decoration in restaurants or retail shops right now. And I think Williamsburg is the focal point of the trend. Almost every place I saw was decorated in this style, if not fully at least in some degree. Some of them, hard-core, like Dublin and for some of them, just a couple of accent pieces. Also, Williamsburg is the best place to sourcing designers, studios or shops who are specialized in this particular look, plus to find cheap vintages.
I think the main reason is the inspirational environment of Williamsburg for this look. The abandoned or still running factories, and even Willamsburg Bridge, the whole area is simply "Industrial". Most of retailers or eateries kept the old factory buildings as they were like A.P.C. and some of them were and are converted to residentials. For people like David, Avi or Moon River Chattel, old abandoned factories are the best source to get their materials, and inspiration as well.
I myself like this look very much, the mix of natural wood and metal, mix of soft/warm and cold, the bold and almost blunt architecture...maybe that's why I fell in love with this area...
{Williamsburg Bridge}
Some factories still running or converted to retail spaces...
{A House Adapted the Style}
{A Small Garden Next to Parking Lots}
It's because the area is industrial, it doesn't mean there is no green.
{Domino Sugar Factory}
This will be soon converted to residential.
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